ABOUT US

Through our comprehensive programs and resources, we strive to empower individuals to engage with cutting-edge technology, fostering a global community of learners who are equipped to drive positive change and innovation in the ever-evolving landscape of sports.

Sports Tech College has a vision to make Sports Innovation accessible and affordable to everyone across the world.

Founded in Melbourne, Australia — a world-leader in sports and education — Sports Tech College was created to solve the problem that industry-education was too slow, too expensive and unnecessarily complex. We wanted to create something game-changing for the next generation (our kids are all under 6 years old). We wanted to explain the future technologies, case studies, best practices and digital solutions both simple and easily. Our Online Library is a world-first platform to access cutting-edge industry reports and intelligence in Sports, Entertainment, Gaming and Health — helps save time, save money and accelerate learning.

Our team of experts has also created a micro-credential program for Sports Technology & Sports Innovation. The work with High Schools, Universities, Corporations, Governments and Institutions to unlock future entrepreneurial careers and workplace innovations. Our Level 1, Level 2 and Level 3 accreditation courses are available online, self-study, on-demand 24/7.

Matt Dobell is one of Australia’s leading Sport Business Executives. John Persico is widely regarded as one of the world’s top Sports Technology and Sports Digital Transformation practitioners . We draw on our network of highly experienced academic and industry experts.

  • Matt Dobell has Tertiary qualifications in Human Movement Science, along with International experience across Broadcast Media and Sport, Artificial Intelligence, Sales and Marketing.

    Previous to founding SportsTechCollege.com, Matt spent 8 years as a high performance personal fitness and wellbeing coach, then spent 10+ years at Australia’s largest radio broadcaster Southern Cross Media (ASX:SXL) as Commercial Director of Sport for and Head of Sales APAC for Klip Sports Artificial Intelligence (Denstu Global).

    Matt’s love of Sports Technology and Innovation stems from being an early adopter & heavy user of technology across AFL Football, Baseball, Golf & Ironman Triathlons, combined with curiosity that has led to the evolution of SportstechCollege.com

    Matt also works with Australia’s leading award-winning brand, design, creative, digital agency Playground Studio where he works in the digital and data team.

    Matt lives in Australia and is married to Sally, with two young children Freddie and Millie.

  • John R Persico is a world-recognised leader in Sports Technology, especially within Australia, Asia and Middle East. John continues to be a long-term strategist and industry expert to various Australian Governments on the future economy and world’s best practice at the technology intersection of Sports, Entertainment, Gaming and Health.  

    John is a trusted advisor to several Sports Venture Capital and Sports Investment funds for M&A, valuations, due diligence and investment management. Prior to founding SportsTechCollege.com together with Matt Dobell and Sally Dobell in 2023, John previously worked in Tier 1 investment banking/M&A, private equity, law and management consulting. John helped found the FMI, the world's leading financial modelling certification program. 

    Additionally, John is a currently a board member of the Australian Sports Technology Networks (ASTN), Adjunct Fellow of Sports Technology at Swinburne University and established Australia’s Sports Technology Conference and Australian New Zealand Sports Tech Awards (ANZSTA). John's lives and breathes “SportsTech”.  His global credibility at the intersection of education, strategy, finance and sports technology make him a wonderful part of our STC world-leading accreditation program for Sports Technology for executives, professionals and schools.

    John lives in Australia and is married to Cristina with two young children, April and Leo.